Helping you grow your online presence with content that actually connects.
Hi, I’m Lara!
I’m a Vancouver-based Social Media Manager and Content Strategist with roots in journalism, where my love for storytelling first began. Originally from Hamilton, Ontario, I started my career writing for local publications before transitioning into digital marketing.
Since moving to Vancouver, I’ve worked as a social strategist and content creator at a digital agency and now lead social media for a B2B SaaS company in the tech space. Across every role, I blend creativity with strategy to help brands tell stories that resonate with their audience.
When I’m not hiking the North Shore or skiing in Whistler, you’ll probably find me doomscrolling or crafting my next post for my personal project, @itslaraexplores.
Let’s connect!
Have a digital project in mind? Whether you’re ready to launch your social media, want content strategy support, or are exploring ideas, reach out at hello@itslara.ca
Past Projects & Experience
With over eight years of experience working with B2B and B2C brands, I bring storytelling, audience engagement, and brand voice expertise to everything I create, backed by a strong journalism foundation.
Freelance Services Include:
Social Media Strategy & Consulting
Social Media Content Toolkits
Solo & Team Workshops
User-Generated Content Campaigns
Social Media Management
Copywriting
Don’t see what you’re looking for?
Reach out and let’s make some magic together!
Helping a Local Florist’s Online Presence Bloom
Partnered with a local florist to design and launch a custom website that beautifully reflected their brand identity. Beyond the site, I provided ongoing Instagram consulting, crafting posts that captured their voice, resonated with their audience, and strengthened engagement.
I implemented a comprehensive content strategy aligned with business goals, ensuring brand consistency across platforms, optimizing engagement, and laying the groundwork for long-term growth. The result: a cohesive, professional online presence that showcased their offerings and built lasting customer connections.
Metroland Media Group,
Municipal Election Coverage
Covered Mississauga’s Ward 4 municipal election, producing same-day news articles and live social media updates with photos and videos, keeping audiences informed and engaged in real time.
The Hamilton Spectator, Hamilton Unstoppable Advertorial Series
Authored three advertorials for Hamilton Unstoppable, highlighting two home developments and a long-standing local shoe business. Crafted narratives that aligned with brand messaging while connecting emotionally with readers, elevating community storytelling.
Pioneering the First PR Box & Influencer Campaign in the MSP Industry
Developed and launched the first-ever PR box and influencer marketing campaign in the managed service provider (MSP) space, from concept and strategy to outreach and execution. Included teaser content to build hype, influencer collaborations to extend reach, and branded experiences that positioned the company as an industry innovator.
Celebrated Earth Week with a Social Takeover
Partnered with Veritree and Purposely for an Earth Week ESG campaign, achieving 8K+ impressions, 1K+ clicks, 17% engagement, and media coverage through our CPO.
Sharing Hidden Gems & Itineraries Across Canada
Partnered with local tourism brands to build an engaged community around authentic travel experiences and storytelling. Through collaborations focused on showcasing lesser-known destinations, I fostered meaningful audience connections and boosted visibility for regional partners.
A standout collaboration with @tourismvancouverisland, “How to Spend a Day in Tofino,” reached 25K+ views, demonstrating the impact of strategic partnerships and thoughtful, story-driven content.
Curating Insightful Digital Marketing Blogs
Authored timely, research-backed blogs exploring trends in social media and digital marketing strategy. These pieces provided actionable insights for businesses navigating the evolving online landscape.
Lara Pitkeathly Freelance Services: Digital Marketing & Content Strategy 